The Scion xB is a vehicle made by Toyota for the United States market and sold under their youth-oriented Scion brand. It is a box-shaped, 5-door compact station wagon.
First generation
The first-generation xB was a lightly-modified and rebadged version of the Japanese-market subcompact Toyota bB. It was a small station wagon based on the Toyota Echo/Yaris platform. The xB was one of two models in the lineup of Toyota's US-exclusive Scion division present at the brand's 2004 launch, the other being the xA, based on the Toyota ist.
First generation xB vs. first generation bB
Toyota unveiled the second-generation xB at the 2007 Chicago Auto Show. Manufactured for Toyota by Kanto Auto Works, Ltd., the new xB is more rounded in shape and larger than its predecessor. It is styled as a 5-door version of the t2B concept unveiled at the 2006 New York Auto Show. The 2008 xB is 2.8-inch (71 mm) wider and 12-inch (300 mm) longer (including 4-inch (100 mm) longer wheel to wheel) than the first-generation xB. The second-generation xB is powered by a 2.4L engine shared with the tC and the Toyota Camry, which adds about 50% more power, but at 22 mpg-US (11 L/100 km; 26 mpg-imp) City / 28 mpg-US (8.4 L/100 km; 34 mpg-imp) Hwy also has a higher fuel consumption than the previous model's 1.5l engine (26 mpg-US (9.0 L/100 km; 31 mpg-imp) City / 31 mpg-US (7.6 L/100 km; 37 mpg-imp) Hwy using the new 2008 U.S. Environmental Protection Agency fuel economy standard). Similar to the 2006 model, the xB includes standard features like VSC and ABS. Six airbags come standard, as well as cruise control.
A choice of three new head units are available on all 2008 Scions. All sound systems feature six speakers and standard iPod connectivity. The base head unit has MP3, WMA, and AAC CD compatibility and Scion's SSP equalizer presets. The base unit can also be set to any of three Scion model presets (xB, xD, or tC) and includes an "Automatic Sound Levelizer" feature that automatically increases the volume as the vehicle speed and ambient noise increases. The Premium head unit features a small LCD that can display pictures and movies downloaded from Pioneer's website in addition to the features on the base unit. A navigation system is also available. The SNS 100 system can play DVD movies in addition to GPS functionality and the features of the base system, aside from the backlit color choices.
A five-speed manual and a sequential-shift four-speed automatic are the only factory options aside from the color and stereo. The second-generation Scion xB is over 600 pounds (270 kg) heavier than the first. The second-generation Scion xB is not a rebadged Toyota bB like the first-generation model, but instead was designed based on American buyers "wants" and then rebadged Toyota Corolla Rumion in Japan.
Car And Driver magazine rated the 2008 xB as one of the top ten safe vehicles under $25,000
Scion marketing
The Scion xB's marketing is aimed at Generation Y, Americans born between 1980 and 1994. This group of car buyers is extremely important to manufacturers due to their large numbers (78 million) and their differing perceptions and demands of the vehicles they drive.
Although Toyota expected the xA to sell better than the xB, the reverse proved to be true, with the xB outselling its brother 2 to 1, possibly due to the xB's distinctive styling, and the xB's unique combination of van-like cargo and passenger space with a very compact size.[original research?] The latter features appealed to buyers outside the target demographic who were looking for a thrifty but roomy vehicle as a substitute for a more mainstream minivan.
The xB, like the xA and tC, was also available in a "Release Series" for each of its model years. These came with limited-edition paint colors, matching seat colors, and special modifications such as DVD players, custom tail lights, special wheels or wheel covers, and other accessories, along with special badging indicating the serial number. Limited Edition vehicles were, from a marketing standpoint, used to create a buzz for the brand name, with their exterior colors tending toward loud or bright hues (i.e. orange, yellow, red, blue, green). Because of the growing popularity of the Scion product line and the small production runs (most dealers only receive two or three of each RS model), these limited edition vehicles quickly sell out.Preordering is available at each dealership on a first-come, first-served basis.Scion's "Pure Price" program requires dealerships to sell the vehicle at the advertised price. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.
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